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[Registration Closed] (Webinar) The 122nd HGPI Seminar: Keeping Pace with Growing Diversity of Health Information in Health Communication (December 19, 2023)

[Registration Closed] (Webinar) The 122nd HGPI Seminar: Keeping Pace with Growing Diversity of Health Information in Health Communication (December 19, 2023)

While “health information” includes information shared among health institutions, like the disease histories of individuals that are recorded in Personal Health Records (PHRs), it is also a form of knowledge that encompasses information on health in general. The importance of disseminating accurate information about and raising public awareness toward diseases has been emphasized in various Basic Plans for diseases like cancer and cardiovascular diseases (CVDs) formulated in Japan as well as in disease control plans formulated in other countries. We are now transitioning from an era in which health providers seek consent for treatment methods into an era in which health providers and patients will make such decisions together. This means it is now that much more important for each individual to turn their attention toward the topic of health information.

However, the people, organizations, and industries in fields related to healthcare who are expected to communicate accurate health information in Japan are required to operate under various laws and regulations like the Medical Practitioners’ Act and the Pharmaceutical and Medical Device Act. For example, pharmaceutical companies must provide information that includes the individual product names of pharmaceuticals directly to patients. For both chronic disease control and infectious disease control, healthcare is growing more complex and personalized, and there is constant shifting in the latest data and trends. This has resulted in many cases in which the Government has been unable to actively disseminate health information.

In contrast, individuals are extremely mobile in disseminating health information. This is partially due to advances in social networks, video platforms, and other social media, which are now overflowing with a vast amount of information. That includes information that is false or misleading. The field of cancer control has a long history of issues caused by troublesome food advertising or the dissemination of unscientific treatment methods, and in the context of vaccine-related information, problems rooted in false or misleading information were particularly prominent during the Coronavirus Disease 2019 (COVID-19) pandemic. Furthermore, in the current era of “information co-creation,” in which the exchange of information is occurring in a bidirectional manner across various layers, there are cases in which regulations and guidelines have been unable to keep up. A new concept is emerging in which a person’s health is affected by the information they obtain, which is known as “Information as a Determinant of Health.” We now require global discussions that cut across various disciplines to examine how to best provide accurate health information as well as who should be providing it.

Based on these circumstances, Health and Global Policy Institute (HGPI) held two global expert meetings titled, “Co-creating Health Information Right.” These meetings provided an opportunity for domestic and international healthcare professionals, patients and patient advocate leaders, and experts in fields like history, philosophy, anthropology, and religion to meet and discuss health information from multi-disciplinary perspectives that surpass the area of healthcare. (For details, please click here.) Together, we examined the nature of health information that we need today and in the near future, discussed the accuracy and reliability of health information, and considered effective strategies for disseminating health information.

For the 122nd HGPI Seminar, we will host Professor Keiko Yamada, a participant in the aforementioned meetings and a representative of a project that is working to disseminate health information in an easy-to-understand manner. While focusing on the world of healthcare where “Just trying something to see if it works” is unacceptable as well as on the special nature of health information, which can have a direct impact on people’s health, Professor Yamada will examine topics like the ideal form of and challenges facing health communication as well as desirable measures that can help people obtain correct information outside of health institutions so they can continuously grasp and manage their own health information. This seminar will provide an opportunity to consider these items together with everyone in attendance and advance the discussion on the nature of health information in modern society.


Key concepts for this seminar:

  • Health information is data, and we are now living in an age when this information is co-created by healthcare professionals and patients/citizens
  • Why is health and health research information difficult to understand?
  • Necessary steps for addressing communication issues between healthcare professionals and patients/citizens

*Please note that this seminar is available in Japanese only. An English report of this event will be published in due course.

[Event Overview]

  • Speaker: Prof. Keiko Yamada (Associate Professor, Saitama Prefectural University; Principal Investigator, Project on Disseminating Medical Research Results in an Easy-to-Understand Manner)
  • Date & time: Tuesday, December 19, 2023; from 18:30 to 20:00 JST
  • Format: Online (Zoom Webinars)
  • Language: Japanese
  • Participation fee: Free
  • Capacity: 500 participants

■Speaker profile:

Keiko Yamada (Associate Professor, Saitama Prefectural University; Principal Investigator, Project on Disseminating Medical Research Results in an Easy-to-Understand Manner)
Professor Keiko Yamada graduated from the University of Tokyo Graduate School of Medicine and Faculty of Medicine. After serving at departments of orthopedics and emergency medicine in Tokyo, Professor Yamada completed a Master of Medical Administration degree at Tokyo Medical and Dental University. She then moved abroad to study at the Dana-Farber/Harvard Cancer Center Health Communication Core. After returning to Japan, Professor Yamada served at the University of Tokyo Hospital Department of Orthopaedic Surgery and was appointed Visiting Researcher at the University of Tokyo Department of Medical Informatics and Economics. She then studied at Harvard T.H. Chan School of Public Health and served in the Department of Healthcare Information Management at the University of Tokyo Hospital before assuming her current position. Her specialties and qualifications include orthopedic surgeon, Doctor of Medicine, and Master of Public Health and Health Policy. She has been operating an online guide to women’s health called “All About” since 2001.


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